Oh The Simplicity.

Lg2 Quebec City promoted the Quebec City Magic Festival with — what else? — a billboard that performs a magic trick.

Lovat.

(Source: thedailywhat)

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   “Illusions, Michael. Tricks are something...whore does for money.”

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    I think it’s clever

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17. adsorart reblogged this from thedailywhat and added:

    What every outdoor campaign should be. Smart and simple.

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    Oh The Simplicity.

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    Bravo Lg2 ! This made it onto The Daily What.

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    I think I know how it’s done :-)

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